DANIEL w. FLETCHER is a London-based contemporary menswear brand, established in 2015 after Daniel Fletcher graduated from Central Saint Martins.
Originally from the North West of England, Daniel moved to London to study and gained experience at Louis Vuitton, Victoria Beckham, Burberry and Lanvin before starting his brand. Daniel's eponymous label made its mark immediately when Opening Ceremony bought his graduate collection, and produced a capsule collection of eight of his designs for Spring/Summer '16. Now stocked with premium and luxury department stores all over the world such as Liberty, Beams International Gallery and SSense, as well as on the brands own e-commerce platform.
Daniel was nominated for the prestigious LVMH prize in 2017, was one of the winners of the European Semi-Final of the International Woolmark Prize in 2018 and has received the Future British Award as well as being named as one of Drapers 30 Under 30.
After many successful seasons showing his collections on the London Fashion Week Men’s schedule, Daniel took part in Netflix’s ‘Next in Fashion’ series which saw Daniel get to the final. This year also marks his first season as Artistic Director with iconic Italian label Fiorucci.
Daniel produces deeply personal collections that explore his thoughts on current affairs and social issues. With a focus on casual luxury each collection combines timeless shapes and new fabrics and motifs. These collections have been presented on the LFWM schedule in a number of different formats, across digital, presentation and runway and the brand is now in its eighth season.